Embroidery taking sportswear to another level

Inspo, Stil From a moth-goth mask for the Icelandic pop queen to a glacier flower embroidered on the Nike swoosh, the common thread within this artist’s work is transformation.

We love art and we love innovation in design. This is a really nice project worth looking at if you’re into creative sportswear like us – read more through the link below!

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Where did the idea come from for your new sportswear series?

– At the start of this year, I had been stuck in New York for a bit longer than I am usually comfortable with. I was really missing Iceland and being in the countryside, so I guess it was some kind of silent protest of mine—to take something that was super urban and machine-made and barren (my old Nike sweater), and fertilize it, forcing it to flower by embroidering a glacier flower and moss on it. I guess these embroideries are similar to the drawings in Anatomies, in that they both focus on a very particular point of transformation—the moment when one thing turns into something else. I’m obsessed with that.

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bjork collaborator james merry’s incredible embroidery creations | read | i-D

From a moth-goth mask for the Icelandic pop queen to a glacier flower embroidered on the Nike swoosh, the common thread within this artist’s work is transformation.

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